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Today’s read is 336 words and a 1:00 minute read.
Our job is to keep our finger on the pulse of what’s happening with Talent in the Age of AI.
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Wendy Wiseman
Humans Sniff Out AI – and It’s Not Pleasant
The day after the Super Bowl, ad agencies posted posts about their favorites. Okay. What we wanted to know is how the ads produced with the help of AI landed with viewers. Let’s just say, not well.
“Slop” and “Lazy” are not positive attributes.
Those asked said that the AI-generated or AI-focused commercials lacked human emotion, appeared unnaturally airbrushed and felt like a step back from the high-quality ads traditionally associated with the Super Bowl.
In fact, another survey revealed that nearly 50% of social media comments re: AI ads were “sharply negative.” “Eerie” was mentioned by those who saw “heavy filtering” and “unrealistic appearances.” Ew.
The oversaturation of AI commercials left many fans annoyed and critics felt the ads felt “cheap and fast,” prioritizing cost-cutting over the emotional storytelling typical of the Super Bowl.
The popular USA Today Super Bowl Ad Meter showed that AI spots from MTA, OpenAI and Anthropic ranked at the bottom, in the 45th to 48th spots out of 50.
Sources: The Verge, Meltwater
So What?
And what does this have to do with Talent in the Age of AISM?
Humans crave authenticity, emotion, story. AI isn’t there yet.
There’s a lesson here for adoption of AI in the workplace – particularly to enhance productivity and identifying talent for succession. We can’t just “phone it in,” and especially just to save money. Companies must adopt policies and build programs that bring AI to the table as “peer” in making goals happen. These policies and programs include guides for employees on how and when to consult AI and how to dovetail AI results with human thinking for an exponentially better end product.
Citgo is doing this, and it’s working. As seen in the upcoming issue of the Talent in the Age of AI podcast. Subscribe through Apple Podcasts or Spotify to get notice of when you can take a listen.
And, if you want to tell me what you think of this “So What,” email me at wiseman@talentintheageofai.com
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